From a Blank Studio to Ashwood's Go-To Art Space: The Glorious Studio Story
How website design, content, local SEO, digital PR and Google Ads took a brand-new painting studio from zero online presence to page-one visibility and a fully booked class calendar.
About Glorious Studio
Glorious Studio is a painting and art studio in Ashwood, Melbourne, offering classes for every age, from kids and teens through to adults. Students work across watercolour, oil, and acrylic painting, along with character drawing and decorative painting courses, alongside a full painting gallery, school holiday programs and art birthday parties.
Glorious Studio started their business with us. There was no existing website, no content, and no online presence to build from, just a genuine passion for teaching art and a studio ready to open its doors to the local community.
- Customer
Glorious Studio
- Industry
Art Education & Creative Studio
- Services
Website Design, Content Writing, GBP, Local Directory & Digital PR, SEO, Google Ads
- Location
Ashwood, Melbourne
01
The Need
Starting From
Zero
Glorious Studio launched with nothing online: no website, no content, no Google presence, and no way for local families and adult students to discover them. Their offering was genuinely broad, watercolour, oil and acrylic painting, character drawing, decorative techniques, kids, teens and adult classes, school holiday programs, and art birthday parties, and it needed a digital presence that could represent all of it clearly from day one.
The goal was ambitious for a brand-new business: build a complete online presence, become genuinely visible to Ashwood and the surrounding suburbs, and turn that visibility into steady class bookings, quickly.
02
The strategy
Building Glorious Studio,
End to End
Because we started with Glorious Studio from day one, every part of their digital presence was built to work together rather than bolted on afterwards.
Website Design
A fast, custom-built site from their initial design, covering the painting gallery, workshops, holiday programs, birthday parties and every regular class.
Content Writing
People- and search-optimised copy across main pages, service pages, blog articles and their Google Business Profile.
Google Business Profile
Fully optimised for local visibility, with ongoing review management and regular, eye-catching posts to reach the local community fast.
Local Directory & Digital PR
Placements on relevant local and industry websites, lifting high-intent traffic, visibility and authority beyond their own site.
SEO
Careful keyword research, technical and off-page SEO, and quality backlinks, built to earn page-one rankings as quickly as possible.
Google Ads
Campaigns structured by ad group, ongoing copy and keyword optimisation, GTM-based conversion tracking, and CRO to protect every dollar of budget.
Glorious Studio now has a complete digital presence that reflects the studio they actually are. Most of their target keywords reached page one within six months of launch, and results have kept improving since, while local visibility, reviews and ad performance all now work together to keep classes booked.
Page-one rankings within
6 months
Strong visibility across Ashwood & nearby suburbs
Fast-loading, fully branded website
Consistent 5-star Google reviews
Growing local authority & backlink profile
Efficient Google Ads spend, tracked to conversion
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