Case Study — Financial & Accounting Software
How We Turned HesabNegaran's Most Complex Product Into Their Clearest Sales Tool.
About HesabNegaran
HesabNegaran is a leader in financial and accounting software, best known for Sepidar System — a platform covering wholesale, manufacturing, service business, contracting, and distribution accounting. Beyond the software itself, their team runs full implementation projects, financial and tax consulting, and regular training seminars and webinars for customers.
With a product this powerful comes real complexity. Sepidar’s modules depend on one another, pricing and discounts shift with seasonal promotions, and the old website wasn’t built to explain any of it clearly.
- Customer
HesabNegaran
- Industry
Financial & Accounting Software
- Services
Website Design, UX/UI, Price Calculator, SEO, Local SEO
The Challenge
Sepidar System is genuinely hard to explain in a few words, and even harder to price. Its modules have prerequisites and dependencies on one another, the discount structure is layered, and pricing shifts with seasonal promotions. On the old website, prospects were left to figure most of this out themselves, or pick up the phone before they’d even decided if the product was right for them.
HesabNegaran needed a website that could carry that complexity without feeling complicated — plus a way to let customers configure and price their own setup, and stronger visibility so the right people could find them in the first place.
01
Our Approach
We rebuilt the HesabNegaran website from the ground up, redesigning the UX/UI so visitors could understand Sepidar’s modules, implementation process, and consulting services without feeling lost in technical detail.
The centrepiece was a custom price calculator, built to handle the product’s real complexity: module dependencies and prerequisites, multi-tier discount logic, and seasonal promotions, all resolved automatically so customers get an accurate quote without a single phone call.
- Full website redesign with a clearer information architecture and UX/UI
- Custom-built interactive price calculator for Sepidar System
- Technical and on-page SEO overhaul
- Local SEO to strengthen visibility in relevant search areas
02
The Results
The new site turned HesabNegaran’s biggest challenge, explaining Sepidar’s complexity, into its biggest strength. Visitors can now price their own setup in minutes, and stronger SEO foundations mean more of the right people are finding HesabNegaran in the first place.
03
Glorious Studio now has a complete digital presence that reflects the studio they actually are. Most of their target keywords reached page one within six months of launch, and results have kept improving since, while local visibility, reviews and ad performance all now work together to keep classes booked.
Self-serve pricing, zero manual quotes
Higher rankings for core product terms
More qualified leads from organic search
Have a product that's hard to explain online? We turn complexity into clarity.
Free, no-obligation consultation — 30 minutes, straight answers.