Case Study — IT & Managed Services
How RayPars Modernised Their IT Business With a Website and SEO Strategy That Finally Kept Up.
About RayPars
For 10 years, RayPars has kept businesses running behind the scenes — handling systems and network support, Citrix Virtual Desktop deployment, VoIP, and remote work solutions for their clients.
Their website wasn’t living up to that standard. It was slow, outdated, and organic traffic was slipping — a hard gap to ignore for an IT company that lives on trust.
- Customer
RayPars
- Industry
IT & Managed Services
- Services
Website Design, SEO
The Challenge
RayPars needed a website that matched the calibre of their work. The old site was slow to load, difficult to navigate, and wasn’t structured in a way search engines could reward — and organic traffic had been declining as a result.
The goal: a faster, modern website that reflected ten years of IT expertise, paired with an SEO strategy to rebuild and grow their organic presence.
01
Our Approach
We rebuilt the RayPars website around speed, clarity, and trust — restructuring every page so visitors could understand their services, from network support to Citrix and VoIP, without wading through dense technical language.
Alongside the rebuild, we ran a technical and on-page SEO overhaul, fixing what had been holding the old site back and rebuilding a keyword and content structure around what RayPars’ customers were actually searching for.
02
The Results
Within a few months of launch, RayPars had a website that finally matched the quality of their service — faster, technically sound, and built on an SEO foundation that keeps growing rather than quietly declining.
03
Glorious Studio now has a complete digital presence that reflects the studio they actually are. Most of their target keywords reached page one within six months of launch, and results have kept improving since, while local visibility, reviews and ad performance all now work together to keep classes booked.
Page Load Times Cut by Over 50%
Top 3 rankings for core IT service keywords
Organic traffic up 65% within 6 months
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